Insurance Distribution Holding Company
Helping the client realise their product vision, goals, and execute technology transformation for their Quote Bind Issue (QBI) initiative.
A simplified quote-bind-issue process to help risk advisors gain the client’s trust, keep track of their insurance purchase journey and convert individual customer relationships to business capabilities.
Project Goals
From POV of Insurance Buyer
Reduce the waiting time that the insurance buyers experience
To enhance the overall insurance policy buying experience for customers
To find the best-fit policy that matches their exact need
From POV of Risk Advisor
Simplify the overall Quote-Bind-Issue (QBI) process for risk advisors, when on call with the insurance buyer
Create opportunities to bring in new customers by optimising the response time with existing customers
To enable the risk advisors to service more leads on a daily basis
Our Approach
User Research
Conducted preliminary user research to understand the risk advisor’s challenges, needs and wants. Methods included one-on-one interviews that helped shaped our understanding of the end users.
Design Workshop Activities
The design workshop was targeted to identify the needs of the business users. The business users know and were able to identify that the risk advisors were facing certain roadblocks in the QBI process. The main goal of the business user is to achieve a higher policy close rate and this would be possible only by streamlining the QBI process.
Vision
“To provide best in class insurance solutions, simplified and personalised to your life's journey”
User Flow
Customer Journey Map
Design Workshop Outcomes
Wireframes & Mockups
Medium Fidelity Wireframes
High Fidelity Mockups
Usability Testing
Business Impact
With a renewed vision statement we helped craft a business workflow that enabled the sales centre expedite its targets through a streamlined and simplified quote-bind-issue process.
The team successfully captured the business vision which I was able to present back to the leadership team. This helped us to communicate the value of the solution that we were going to build and gave us confidence to move forward with development.
Product Owner