Consumer App Case Studies

Me v PMDD

Heuristic Evaluation | Design Strategy | User Research | Prototyping

Me v PMDD is a Symptom Tracker app that provides users a digital method to track PMDD symptoms, provide a guideline for self-diagnosis incorporating graphs that help doctors understand how to treat PMDD more effectively.

The aim of this study is to identify how effectively the current means of tracking symptoms through the Me v PMDD app have been able to help and to address the challenges experienced by users in terms of design and ease of use of the app. These challenges focus mainly on:

  • Motivations and challenges of period tracking

  • Current methods of tracking cycles and symptoms

  • Usability of the current version of the app

  • The usefulness of the app in garnering a prognosis by self, leading to treatments and diagnosis by a health professional

Smara

Design Strategy | User Research | UX & UI Design | Prototyping

The inception of this product began with the idea to design a digital maternity record system, that primarily supports a seamless experience for obstetrician - gynecologists when consulting and treating women across various stages of their ongoing pregnancy.

The goal is to facilitate:

  • Easy capture of relevant patient information as well as

  • Quick and simple presentation of existing patient records and patient history

  • Access patient details at any time in any context

  • Allow the doctor to take informed decisions based on the up-to-date patient information accessed

  • Facilitate focused consultations between doctor and patient